As a professional blogger, there are certain questions that pop up over and over again in blogging groups and in individual conversations with my coaching clients. One of these questions is “Do I need a blogger media kit?” Yes is the answer I give, and the follow-up question is “How do I make one and what do I need to put in it?”

A Blogger Media Kit will Help Separate You From the Competition

In my opinion, a media kit will most definitely set you apart from the rest of the competition when you start pitching brands since it’s gotten to be A LOT more competitive than it was when I started over 6 years ago! I liken it to a résumé when you apply for a job. You send over a résumé and the employer takes a quick look at your information to see if you might be a good fit.

If the answer is yes, they move forward to the next step. It’s a brief, clear and concise sell sheet. It also conveys that you are a professional blogger and you know your influence, audience and what you have to offer potential collaborators.

Even if you don’t have a lot of followers yet, you still have influence, so make sure you create a media kit. You never know when a brand or agency will approach you or when you will want to make your first pitch! In fact, many brands prefer working with newer bloggers that are offering fresh content and a different perspective.

Believe it or not, it’s not hard to create a professional media kit on your own. There are templates you can by online and on Etsy, but making one on your own ensures that it reflects your blog’s brand and aesthetic. It doesn’t take more than an hour to great a beautiful media kit that you can start sending out with your pitches!

I recently launched my e-book (How to Create a Professional Media Kit with BONUS: How to Pitch Like a Pro”) that shows you exactly how to create your own media kit with $0 out of pocket, along with my insider tips for pitching brands (including how to find out who to pitch and sample e-mail pitch templates!).

How to Create a Blogger Media Kit with BONUS: How to Pitch Like a Pro— A Sneak Peek!

Here’s a sneak peek of what’s in the book:

  • Step-by-step instructions on how to create a professional media kit, including what you need to include and what NOT to include. A downloadable checklist is included!
  • How to find out who to pitch.
  • E-mail templates for pitches, follow-up, handling objections, etc.
  • How to go above and beyond with your sponsored posts.
  • Helpful blogging tools.

You can download my media kit checklist HERE.

Don’t miss out– you can grab your copy HERE for just $10! It’s a small investment that will go a LONG way in helping you land sponsored work and collaborate with brands!

Here’s what one reader had to say:

“The information in this ebook is jam-packed! Jessica provides a lot of detail information including email templates for pitching to companies. There’s no doubt this ebook has helped me to create my own media kit and given me the confidence to pitch to larger companies. I’d encourage all bloggers to get this book and keep it by your side!”

Nikki Harper, Making Moments Last

Jessica Morrison

8 Comments on How to Create a Blogger Media Kit in Less than an Hour

  1. I should definitely check that e-book out. I’m wanting to create a media kit for so long and hope it would be my answer. Thanks! And you have a lovely blog. 🙂

  2. Wow, I wish I had this when I made my media kits! It’s at least encouraging to hear that many brands are looking to work with newer bloggers though.

    • It IS! I remember reaching out to brands when I first started and it was hard to get work as a newbie! Thankfully, that’s changed!

      • It makes some sense to me though – I’m sure brands prefer the bigger bloggers, but are happy to work with newer ones, especially brands that are relatively new themselves.

        • Yes, it depends, but I’ve found more and more brands want to change it up and use different, newer bloggers, especially if they have the desired niche or demographic.

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